Women, the “most generous” low-income areas

Women and low-income people are among Australia’s most generous in times of crisis, research shows.

A study by the Australian Red Cross reveals that women gave more money and gave more often than men when it came to worthy causes.

Data collected from January 2019 to April 2022 shows that 183,940 women donated a total of $91.37 million, while 129,539 men donated $88.96 million.

The data also shows that the generosity of people in low-income areas matched wealthy Australians as a percentage of their region’s median income, and they gave more than middle-income areas.

Residents of low-income and high-income areas donated 0.13% of their area’s median income, while those in middle-income areas donated less, at 0.11%.

“This has been the case throughout 2020 and 2021,” said Poppy Brown, director of state and territory operations for the Australian Red Cross.

“Although women and low-income people are (disproportionately) affected by the pandemic, the rising cost of living and slow wage growth, this trend is only growing.

The Red Cross says that in the first four months of 2022, women and people living in low-income areas donated around $21 million.

On a per capita basis, the ACT was the most generous with donations amounting to $25.12 per person.

The capital was followed by Tasmania ($15.59 pp), WA ($9.69 pp), NSW ($9.35 pp), South Australia ($8.77 pp) , Victoria ($8.46 per person), Queensland ($7.93 per person) and NT ($7.07 per person).

As for venues, 2,873 people in the Queensland town of Toowoomba donated $1.135 million, more than any other Australian town.

Ms Brown said the Red Cross was grateful for the support from all parts of the community.

“Every dollar from every donor helps make a real difference, whether it’s kids giving their pocket money, people giving $5 or $10 when they can…that’s why we’re asking people to a tax-deductible donation in the fiscal year ends.”

Julio V. Miller